Marketing, Advertising & Public Relations (CMP 24)


Bournemouth Business School International BBSI





Description


The Marketing, Advertising & Pubic Relations programmes are best suited to participants with a minimum Intermediate level of English on entry (IELTS 5.5 for the certificate; IELTS 5.0 for the higher certificate, diploma and foundation), who are seeking a professional skills programme specialising in English, marketing, advertising & public relations. The courses are aimed at young professionals and students who are seeking a career or further study in marketing-related fields and require proficiency in English. Depending on the options selected by students, these courses lead to awards from BBSI and NCFE awards, and the City & Guilds (Vocational Key Skills Certificate). Higher-Certificate A 24-week (2-term) higher certificate course (CMP 24) comprises 26 lessons weekly. Depending upon their language entry level and previous knowledge, students can follow one of 2 options: Option 1 comprises Term 1 and 2 of the diploma course, ie English, communication & business skills, and marketing, advertising & public relations. The language entry level is IELTS 5.0. Option 2 comprises Terms 2 and 3 of the diploma course, ie English, marketing, advertising & public relations. The language entry level is IELTS 5.5. Option 1 includes BBSI and NCFE awards, and the City & Guilds Vocational Key Skills Certificate. Option 2 leads to additional NCFE certification. Course Content Term 1: Weeks 1-12 16 lessons business communication skills 10 English lessons 4 lessons IT Skills, or IELTS Preparation/Academic Study Skills (UMP only) Term 2: Weeks 13-24 16 lessons in marketing 10 lessons English 4 lessons IELTS Preparation/Academic Study Skills (UMP only) Term 3: Weeks 25-36 16 lessons in marketing 6 lessons English 4 lessons IELTS Preparation/Academic Study Skills (UMP only)

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